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Established in 1976 in California by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has come from humble beginnings to be one of the world’s most admired, trusted and loved brands. Unique aesthetic design, user-friendly operating systems and iconic products have been behind apple’s success. The innovative Macintosh computer, launched in 1984, was seen as a turning point in the company’s development, catapulting it onto a global stage. In 1998 the iMac was launched, followed by the first ipod in 2001, then the iphone, Macbook, ipad and a plethora of products, adored by armies of fans. Nowadays the launch of apple products signifies a massive cultural event, with thousands of fans queuing outside Apple stores across the globe.