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Aveda Pure Abundance Potion 20g

Product code:  713008072
Aveda Pure Abundance Potion 20g. Our innovative formula transforms in your hands; from a powder to a light, absorbent lotion* then makes magic in your hair, increasing its diameter and creating an abundance of texture and volume. Instantly thickens hair by 17%. Relies on natural bulking agents acacia gum and kaolin clay. Creates matte texture. Great for creating a gritty, second-day hair look. *Product that has liquefied will not affect performance. Do not allow product to freeze.
  • All hair types
£10.00 per 10g

Buy & Collect - FREE (7 days a week)
Order before 10pm for collection instore from 12 noon the NEXT DAY or on a day of your choice
(For Belfast and Dundrum please allow up to 72hrs for delivery. Our City store is closed on Sunday.)

Standard - £3 (Monday to Friday)
FREE on orders of £50 or more. Delivery within 3 - 5 working days.

Next Day - £6 (Monday to Sunday)
Order before 7pm for delivery the NEXT DAY
(For Belfast and Dundrum please allow 48hrs for delivery. Our City and Cirencester stores are closed on Sunday.)

Next Evening - £8 (Monday to Sunday 6-10pm)
Selected postcodes only. Order before Midnight for delivery the following evening

Nominated Day - £6 (Monday to Sunday)

Same Day - £6 (Monday to Friday)
Selected postcodes only. Order by 12noon for delivery between 6-9pm.

Ireland - £3
FREE on orders of £50 or more*. Delivery within 3 - 5 working days.

Find out more about delivery and charges



We hope you will love your new things but if you don’t, you are welcome to return your items free of charge. Here’s how to do it:

To a Store
Bring your items and proof of purchase into store within 14 days from the day your parcel arrives, for a full refund via the original payment method. Or within 28 days, when you can either exchange your items or take a Gift Card to the value of your items.

By Post
Please send your return by post or courier within 14 days from the day your parcel arrives for a full refund via the original payment method. Or within 28 days, when we will refund you with an eVoucher to the value of your items.

Paypal Refunds
You will need to return your goods by post, if PayPal was your original payment method and you would like the refund back to your account. If you make your return to a store, we will only able to give you a House of Fraser gift card to the same value.

See the full refund policy

Aveda Pure Abundance Potion 20g 4.5 5 2 2
One of the best products I have ever found! I am a massive fan of Aveda products & was introduced to this product by my hairdresser (who is fabulous & also colours my hair with Aveda). It is fantastic!!! I section my hair to style it & use a dusting of this at the roots as I go along. I have quite thick, wavy hair anyway but this makes it very full! I have always had problems getting lift at the root & crown & I have tried hairspray (which makes my hair sticky), & dry shampoo (which doesn't last & can make my hair frizzy). I now use the potion every time I wash my hair & the results last until I wash it again (every 2-3 days). I love it!!! May 14, 2012
Don't shake the bottle! I don't mind saving on packing but with Aveda's Potion there was no box or leaflet. I purchased it after reading a magazine snippet about its use on fine hair but am thankful I searched online before I attempted to use or shake the bottle which I would have done. It is a tiny bottle but I only use/need the smallest amount of product therefore it will last longer than I first thought. I am still judging the exact amount needed to make the difference and err on the side of caution. My hair is extremely fine, in my case the powder does create volume which I thought as impossible. It's not mega volume but enough for fine hair. Nothing replaces washing my hair although I find it is much better than dry shampoo which I find makes my hair feel sticky. I would advise anyone how no hasn't used this before to search online a beauty site has a lot of reviews which helped me more than anything on Aveda's site. I would have shaken the bottle before applying and this would have been detrimental to the consistency. It really is worth searching as there are several things to learn in order to achieve the desired results. I don't use it everyday although to date I feel it does work even though I am still cautious about the amount I use, just in case! April 11, 2012
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