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BED LINEN BUYING GUIDE

You spend a third of your life in it, so your bed deserves the best. Whether you’re puzzled about percale or thread counts get you thoroughly confused, make the most of your lie in with our ultimate guide to buying the best bedding.

Covering fabrics, weaves and care tips as well as a handy sizing guide for sheets, duvet covers and pillowcases, make sure your great night’s sleep starts tonight.

Shop Bedroom
Shop Bedding

Materials

Choosing between manmade or natural fibres is a great place start in your search for the best bedding. Both have their benefits, so it’s worth making an informed choice.

Natural Fibres

These are made up of plant fibres such as flax, hemp and cotton, and animal fibres like silk, fine hairs and wool. They can be washed at higher temperatures and tend to be beautifully soft.

Cotton is a natural fibre, valued for its smooth, cool and breathable characteristics. When used for sheets, it’s often combed first to remove excess fibres which reduces any linting or shedding. We offer our cotton bed linen in both a sateen and percale finish.

Shop 100% Cotton

Egyptian Cotton is recognised as the gold standard in luxurious bed linen, having extra-long staple fibres which make it particularly durable and soft to the touch. Our Egyptian range is available in various qualities, from 200 - 800 thread count.

Shop Egyptian Cotton

Supima is a premium and exclusive type of licensed Pima cotton grown specifically in the US and recognised for its silky yarn, tactile hand feel and durable nature. Supremely soft and lustrous, Supima is an investment in luxury.

Shop Supima Cotton

Linen is a particularly breathable fabric that keeps you cool in summer and traps your body heat to keep you cosy in winter too. It offers a smooth finish, although it can wrinkle more easily than other fabrics - opt for a stonewashed finish to minimise this.

Shop Linen

Silk is an indulgent option that offers a beautiful smooth feel. Known for its beauty benefits, it’s naturally breathable and leaves you cool. For that touch of opulence and attractive sheen, silk bedding is a great investment.

Shop Silk
Manmade Fibres

The most common man-made fibres are synthetic polymers, like acrylic or polyester.

Polyester is a great synthetic hassle-free option. It’s often combined with cotton to improve ease of care and colour fastness, which means colours are less likely to fade. Sheets with a percentage of polyester fibre tend to be faster drying and easier to iron – they might not require ironing at all – but are likely to be less cool than natural options.

Shop Polycotton & Cotton Mix
 

Thread Counts

What is thread count?

Quite simply, thread count refers to the number of threads – both vertical and horizontal (also known as the warp and weft) - in a square inch of fabric. Broadly, the higher thread count, the weightier and warmer the sheets.

Thread count is a matter of personal preference, and should not be the only factor you consider when purchasing the perfect sheets. Our sheets have a wide range of thread counts for different priorities. If you’re after real luxury, our 1200 thread count cotton sateen linen is your ultimate buy. However, a printed or patterned duvet cover is better off with a lower thread count, and those who like a particularly light sheet might want to avoid thread counts over 800.

 

Fabric Weaves

Thread counts are indeed a measure of quality, but not the only one, as fibre type and weave are also important. The type of weave used in fabrics will affect the look and texture of your bed linen.

What is percale?

A percale weave is a type of a plain weave, achieved by threads woven in a criss-cross pattern and usually used in thread counts of 180 and above. Percale sheets are lightweight, highly breathable, matte in texture and crisp to the touch.

What is sateen?

A sateen weave comprises of more vertical threads than horizontal threads, which gives a silky finish to sateen bedding. Usually used in thread counts of 300 and above, the extra surface threads mean fabric is silky to the touch with an attractive sheen.

 

Finishes and Embellishments

Jacquard

Jacquard refers to the name of the loom that weaves complex patterns directly into the fabric. This means the pattern is enhanced by the texture of the weave with a discreet sheen.

Dobby

Dobby also refers to the name of the loom which weaves simple, single colour textures and designs into the fabric, such as stripes and spots.

Prints

Whether drawn in house or created in our factories’ design studios, print and pattern can add colour and interest to the bedroom. These are then printed on panel or rotary machines; now we can produce subtler colours and textures through digital printing.

Waffle and Honeycomb

This is a textured effect forming little squares within the weave to resemble honeycomb. As well as the being visually attractive, this weave makes bed linen highly breathable.

Flannel

The fabric is gently brushed by machines until it reaches the softest and fluffiest finish to the skin – it’s a particularly cosy choice.

Stonewash

A stonewash finish on a cotton or linen fabric creates a soft and casually pre-loved texture.

Embroidery

Finishing touches are stitched into the fabric - our designers use techniques from all over the world, such as French knots, chain stitches, and satin or cross stitches.

Application

Linens are embellished with lace, crochet, sequins, or fabrics with contrasting textures to create extra special bedding.

Ladder Stitch

This elegant detailing draws on ancestral textile technique, and involves a delicate embroidery technique creating an open border detailing in a ladder pattern.

 

Size up your Sheets

No need to get stressed about sizing – whether you’re buying for a single or the ultimate super king size, our handy guide to bed dimensions will ensure your new bedding will be a perfect fit.

Fitted Sheets
Single

(90cm x 190cm)

Double

(135cm x 190cm)

King Size

(150cm x 200cm)

Super King Size

(180cm x 200cm)

Shop Fitted Sheets
Look for our True Grip range for the easiest fit.
Flat Sheets
Single

(180cm x 160cm)

Double

(230cm x 260cm)

King Size

(260cm x 270cm)

Super King Size

(300cm x 270cm)

Shop Flat Sheets
Duvet Covers
Single

(135cm x 200cm)

Double

(200cm x 200cm)

King Size

(230cm x 220cm)

Super King Size

(260cm x 220cm)

Shop Duvet Covers
International Sizing

You may find that non-UK bedding refers to alternative sizes. The equivalents are approximately as follows.

Single- Twin
Double- Full
King Size- Queen
Super King Size- King
 

Pillowcases

Whether you’re looking for a classic Housewife pillowcase or an elegant Oxford design, we have a wide range of pillowcases available to fit standard UK measurements. It doesn’t have to be complicated - a Housewife pillowcase actually just describes a standard shape with a sewn edge, whereas an Oxford has an attractive fabric border stitched around the edge. And then there’s square pillowcases and rectangular boudoir cushions - layering up your bed has never been easier.

Standard/Housewife pillowcase

50cm x 75cm

This will fit any standard pillow

Shop Standard Pillowcase
Oxford Pillowcase

50cm x 75cm (+Flange approx 5cm)

This will fit any standard pillow

Shop Oxford Pillowcases
Square Pillowcase

65cm x 65cm

This will require a 65cm x 65cm filler cushion

Shop Square Pillowcases
 
Standard/Housewife pillowcase
Oxford Pillowcase
Square Pillowcase

How to Dress your Bed

Taking the time to dress your bed properly will seem totally worth it come evening. Whether you want to layer up throws and cushions in tonal shades or find out the easiest way to put on a double duvet solo, follow our handy step by step and you’ll have a hotel-worthy boudoir in no time.
Step 1

Consider starting with a mattress topper for some extra comfort and warmth if desired. You might also want to add a valance, which is added between the mattress and bed frame to cover the bottom of the bed.

Step 2

It’s time to fit the sheet. You’re looking to ensure it’s as tight as possible, so you might opt for a fitted sheet. If not, start by laying the sheet on the bed and tucking the bottom end between mattress and bed frame, before repeating at the head of the bed, smoothing the sheet so it’s as taut as possible. Move to the sides, making ‘hospital corners’ for the tightest fit.

Step 3

With the duvet inside out and your hands in the two far corners of one width (so that the duvet is bunched around your arms), take the two matching corners of the duvet. Lift your arms up and out so that the sheet easily falls around the duvet. Shake from the opposite end and fasten any buttons.

Step 4

Lay the duvet on the bed. It’s up to you whether you tuck it in for a real hotel ‘turn down’ – if not, just make sure it’s centered so equal amounts of the duvet hangs down each side. Partial roll down.

If you like, you can roll down around a foot of the duvet at the head of the bed, which is particularly effective for duvet covers with a different pattern on the reverse.

Step 5

Slide your pillows into your pillowcases, making sure the interior fold is over the top. Add to the bed. If using Oxford pillowcases, make sure the flanges (that’s the outer edge) are ironed.

Step 6
Layer your pillows as you like. You might add two housewife pillowcases, then two squares pillowcases and a final boudoir cushion as a finishing touch. Go for all white for ultimate luxe, layer neutrals or offset prints with colour block cushions in an accent tone. Don’t hesitate to add a scatter of cushions for an extra-plush look.
Step 7

Add a throw to the foot of the bed, centering and folding so that it covers almost half of the bed. Try faux fur for the ultimate cosy winter bed, or a tone to the rest of your bedding with an interesting texture or detail.

Step 8

Then it's time polish up your turndown ritual – we're thinking relaxing home fragrances and lights down to slowly unwind in the comfort of your beautifully dressed bed.

Shop Cushions
Shop Home Fragrance
Shop Bedspreads, Throws & Blankets
 

Getting the Most from your Bedding

Although all bed linen will come with care instructions, there are a few handy hints that will make sure you get the best from your new bed linen.

1. Change your bed linen once a week to keep it fresh.

2. Keep coloured bed linen vibrant by washing with a colour care detergent.

3. Always wash your bedding separately to stop it becoming discoloured from contact with clothes

4. Consider a sheet with some polyester content if you hate ironing but like a smooth and tidy bed.

5. Prep your bed linen - turn patterned fabric inside out and fasten up the buttons before washing.

 

STYLES WE LOVE

BED LINEN BUYING GUIDE

You spend a third of your life in it, so your bed deserves the best. Whether you’re puzzled about percale or thread counts get you thoroughly confused, make the most of your lie in with our ultimate guide to buying the best bedding.

Covering fabrics, weaves and care tips as well as a handy sizing guide for sheets, duvet covers and pillowcases, make sure your great night’s sleep starts tonight.

Shop Bedroom

Materials

-

+

Choosing between manmade or natural fibres is a great place start in your search for the best bedding. Both have their benefits, so it’s worth making an informed choice.

Manmade Fibres

The most common man-made fibres are synthetic polymers, like acrylic or polyester.

Polyesteris a great synthetic hassle-free option. It’s often combined with cotton to improve ease of care and colour fastness, which means colours are less likely to fade. Sheets with a percentage of polyester fibre tend to be faster drying and easier to iron – they might not require ironing at all – but are likely to be less cool than natural options.

Shop Polycotton & Cotton Mix
Natural Fibres

These are made up of plant fibres such as flax, hemp and cotton, and animal fibres like silk, fine hairs and wool. They can be washed at higher temperatures and tend to be beautifully soft.

Cotton is a natural fibre, valued for its smooth, cool and breathable characteristics. When used for sheets, it’s often combed first to remove excess fibres which reduces any linting or shedding. We offer our cotton bed linen in both a sateen and percale finish.

Shop 100% Cotton

Egyptian Cotton is recognised as the gold standard in luxurious bed linen, having extra-long staple fibres which make it particularly durable and soft to the touch. Our Egyptian range is available in various qualities, from 200 - 800 thread count.

Shop Egyptian Cotton

Supima is a premium and exclusive type of licensed Pima cotton grown specifically in the US and recognised for its silky yarn, tactile hand feel and durable nature. Supremely soft and lustrous, Supima is an investment in luxury.

Shop Supima Cotton

Linen is a particularly breathable fabric that keeps you cool in summer and traps your body heat to keep you cosy in winter too. It offers a smooth finish, although it can wrinkle more easily than other fabrics - opt for a stonewashed finish to minimise this.

Shop Linen

Silk is an indulgent option that offers a beautiful smooth feel. Known for its beauty benefits, it’s naturally breathable and leaves you cool. For that touch of opulence and attractive sheen, silk bedding is a great investment.

Shop Silk

Thread Counts

+

-

What is thread count?

Quite simply, thread count refers to the number of threads – both vertical and horizontal (also known as the warp and weft) - in a square inch of fabric. Broadly, the higher thread count, the weightier and warmer the sheets.

Thread count is a matter of personal preference, and should not be the only factor you consider when purchasing the perfect sheets. Our sheets have a wide range of thread counts for different priorities. If you’re after real luxury, our 1200 thread count cotton sateen linen is your ultimate buy. However, a printed or patterned duvet cover is better off with a lower thread count, and those who like a particularly light sheet might want to avoid thread counts over 800.

Fabric Weaves

+

-

Thread counts are indeed a measure of quality, but not the only one, as fibre type and weave are also important. The type of weave used in fabrics will affect the look and texture of your bed linen.

What is percale?

A percale weave is a type of a plain weave, achieved by threads woven in a criss-cross pattern and usually used in thread counts of 180 and above. Percale sheets are lightweight, highly breathable, matte in texture and crisp to the touch.

What is sateen?

A sateen weave comprises of more vertical threads than horizontal threads, which gives a silky finish to sateen bedding. Usually used in thread counts of 300 and above, the extra surface threads mean fabric is silky to the touch with an attractive sheen.

Finishes and Embellishments

+

-

Jacquard

Jacquard refers to the name of the loom that weaves complex patterns directly into the fabric. This means the pattern is enhanced by the texture of the weave with a discreet sheen.

Dobby

Dobby also refers to the name of the loom which weaves simple, single colour textures and designs into the fabric, such as stripes and spots.

Prints

Whether drawn in house or created in our factories’ design studios, print and pattern can add colour and interest to the bedroom. These are then printed on panel or rotary machines; now we can produce subtler colours and textures through digital printing.

Waffle and Honeycomb

This is a textured effect forming little squares within the weave to resemble honeycomb. As well as the being visually attractive, this weave makes bed linen highly breathable.

Flannel

The fabric is gently brushed by machines until it reaches the softest and fluffiest finish to the skin – it’s a particularly cosy choice.

Stonewash

A stonewash finish on a cotton or linen fabric creates a soft and casually pre-loved texture.

Embroidery

Embroidery can add a beautiful finishing touch to bed linen. Our designers use techniques from all over the world, such as French knots, chain stitches, and satin or cross stitches.

Application

Linens are embellished with lace, crochet, sequins, or fabrics with contrasting textures to create extra special bedding.

Ladder Stitch

This elegant detailing draws on ancestral textile technique, and involves a delicate embroidery technique creating an open border detailing in a ladder pattern.

Size up Your Sheets

+

-

No need to get stressed about sizing – whether you’re buying for a single or the ultimate super king size, our handy guide to bed dimensions will ensure your new bedding will be a perfect fit.

Shop Fitted Sheets
Look for our True Grip range for the easiest fit.
Shop Flat Sheets
Shop Duvet Covers
International Sizing

You may find that non-UK bedding refers to alternative sizes. The equivalents are approximately as follows.

Pillowcases

+

-

Whether you’re looking for a classic Housewife pillowcase or an elegant Oxford design, we have a wide range of pillowcases available to fit standard UK measurements. It doesn’t have to be complicated - a Housewife pillowcase actually just describes a standard shape with a sewn edge, whereas an Oxford has an attractive fabric border stitched around the edge. And then there’s square pillowcases and rectangular boudoir cushions - layering up your bed has never been easier.

Standard/Housewife pillowcase

50cm x 75cm

This will fit any standard pillow

Shop Standard Pillowcase
Oxford Pillowcase

50cm x 75cm (+Flange approx 5cm)

This will fit any standard pillow

Shop Oxford Pillowcases
Square Pillowcase

65cm x 65cm

This will require a 65cm x 65cm filler cushion

Shop Square Pillowcases
Standard/Housewife pillowcase
Oxford Pillowcase
Square Pillowcase

How to Dress your Bed

+

-

Step 1

Consider starting with a mattress topper for some extra comfort and warmth if desired. You might also want to add a valance, which is added between the mattress and bed frame to cover the bottom of the bed.

Step 2

It’s time to fit the sheet. You’re looking to ensure it’s as tight as possible, so you might opt for a fitted sheet. If not, start by laying the sheet on the bed and tucking the bottom end between mattress and bed frame, before repeating at the head of the bed, smoothing the sheet so it’s as taut as possible. Move to the sides, making ‘hospital corners’ for the tightest fit.

Step 3

With the duvet inside out and your hands in the two far corners of one width (so that the duvet is bunched around your arms), take the two matching corners of the duvet. Lift your arms up and out so that the sheet easily falls around the duvet. Shake from the opposite end and fasten any buttons.

Step 4

Lay the duvet on the bed. It’s up to you whether you tuck it in for a real hotel ‘turn down’ – if not, just make sure it’s centered so equal amounts of the duvet hangs down each side. Partial roll down. If you like, you can roll down around a foot of the duvet at the head of the bed, which is particularly effective for duvet covers with a different pattern on the reverse.

Step 5

Slide your pillows into your pillowcases, making sure the interior fold is over the top. Add to the bed. If using Oxford pillowcases, make sure the flanges (that’s the outer edge) are ironed.

Step 6
Layer your pillows as you like. You might add two housewife pillowcases, then two squares pillowcases and a final boudoir cushion as a finishing touch. Go for all white for ultimate luxe, layer neutrals or offset prints with colour block cushions in an accent tone. Don’t hesitate to add a scatter of cushions for an extra-plush look.
Step 7

Add a throw to the foot of the bed, centering and folding so that it covers almost half of the bed. Try faux fur for the ultimate cosy winter bed, or a tone to the rest of your bedding with an interesting texture or detail.

Step 8

Then it's time polish up your turndown ritual – we're thinking relaxing home fragrances and lights down to slowly unwind in the comfort of your beautifully dressed bed.

Shop Cushions
Shop Home Fragrance
Shop Bedspreads, Throws & Blankets

Getting the Most from your Bedding

+

-

Although all bed linen will come with care instructions, there are a few handy hints that will make sure you get the best from your new bed linen.

1. Change your bed linen once a week to keep it fresh.

2. Keep coloured bed linen vibrant by washing with a colour care detergent.

3. Always wash your bedding separately to stop it becoming discoloured from contact with clothes

4. Consider a sheet with some polyester content if you hate ironing but like a smooth and tidy bed.

5. Prep your bed linen - turn patterned fabric inside out and fasten up the buttons before washing.