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In 1963, Ben Sherman came back from America with the idea of making a shirt. Having noticed the button-down style worn by polo players of the time and inspired by his Fathers work as a tailor, he set about creating his own, and in doing so, created an icon.

Introducing colour, pattern and innovative design detail to menswear, Ben Sherman was hailed as a pioneer, and his garments were soon adopted by a set of contemporary style leaders, known as the Mods.

From his humble origins to the present day, Ben Sherman continues to be inspired by a Heritage of Modernism.