Benefit is one of the world's best loved beauty brands and it's no wonder. Founded in San Francisco in 1976 by twins Jean and Jane Ford, they created a beauty boutique with a whimsical candy store atmosphere. Quickly, they gained a cult following. Benefit UK makeup and skincare products are loved by fashionistas everywhere. Key products are the mascaras, cheek tints, blushers, fragrances and makeup bags.