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Benefit was founded in San Francisco in 1976 by twins Jean and Jane Ford. They set out to create a beauty boutique with a whimsical candy store atmosphere and today Benefit one of the world’s best loved beauty brands. Gaining a cult following, Benefit makeup and skincare products are loved by fashionistas everywhere. Key products are the mascaras, cheek tints, blushers, fragrances and makeup bags.

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