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Since its creation in 1989, G-Star’s philosophy has always been ‘Just the Product’.

This single-minded approach has led to many denim ‘firsts’ – the introduction of luxury denim for the streets; fusing high-level craftsmanship with street level edge to create a new style of denim.

After more than twenty years of constant innovation, G-Star continues to push the boundaries, creating men’s and women’s clothing with new materials, style and cuts – but always remaining focused on just the product.