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Linea by Maidenform

Maidenform®, with its unrivaled expertise in fit solutions, and House of Fraser, are definitely authorities in understanding what consumers are looking for. Introducing Linea by Maidenform, the first collaborative collection from the inventive shapewear and lingerie label and the UK and Ireland’s leading premium department store. Launching in February 2012, Linea by Maidenform, is an exclusive collection of bras and briefs that offer the ultimate blend of comfort, style and sophistication. Including Maidenform’s bestselling bra styles in America, this complete collection of bras and knickers is a new offering of Maidenform bras in the UK.