In 1984, the "Lolita Lempicka" brand was created. From the brand’s very first fashion shows, the Lolita style was born, a fashion challenging traditions and embracing modern, romantic and refined femininity.
Lolita created her first women’s perfume "Lolita Lempicka" in 1997. It was bold, poetic and inspired by fairytales. Today, it is considered one of the world’s most successful perfumes in the last ten years. She went on to create more perfumes including "Lolita Lempicka au Masculin" and "L" her latest feminine fragrance.