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MEN'S DENIM BUYING GUIDE

MEN'S DENIM BUYING GUIDE

Wash, colour, style - there's more to denim than meets the eye. Whether it's for everyday or for an occassion, you can find your perfect match, whatever your style.

Shop Men's Jeans

Measure up

Sounds obvious, but think about the purpose of your jeans. You’ll want a smart pair of jeans for work, to look completely different to a pair for Friday night!

Likewise, for summer, opt for cool lightweight cotton vs heavier denim, which is more suitable for keeping out the winter chill.

Get handy with the tape measure …

Or at the very least, make sure you know your waist and inside leg size. It’s also worth remembering that jeans stretch with wear, so don’t be surprised if a neat 32’’ waist feels a lot smaller than your last pair.

Inside leg

All leg lengths given with jeans are based on the inside leg. Remove your shoes and measure from your crotch to the floor.

Waist

Measure around the narrowest part of your waist (your navel), above the hips and below the ribcage. If you’d like a slightly looser fit insert a finger between your waist and the tape measure.

 
Men's Denim Buying Guide

Which wash?

Most denim is designed with a dark, mid, light or black wash.

Dark

A smarter yet classic look, dark wash jeans are probably the most versatile, as they can be dressed up with a blazer or worn with a casual tee.

Mid

Medium, or classic wash, jeans are traditionally more casual and are best worn with an informal top or sportswear.

Black

If you want to wear your jeans every day, black is the best wash to opt for as it’s slimming, sophisticated and can be worn with anything.

Raw

You might already be familiar with the term ‘raw’ denim, but here’s a little insider information. This is when denim is left unwashed after the indigo dying process. Remember to check if your jeans have been pre-shrunk (sanforized) before wearing. If not, soak them in the bath to remove any excess dye – the hotter the water, the stronger the removal.

Selvedge

Selvedge is the technical term for the narrow and tightly woven edges on each side of the fabric that’s created when using an old shuttle loom. These prevent fraying and unravelling, however the fabric will fade more when washed.

Distressed

If you love retro pieces then this finish will suit your wardrobe. Hand distressing creates an aged look that will give your jeans a vintage feel.

 
Dark Denim
mid Denim
Black Denim

Dark

Mid

Black

RawDenim
Selvedge Denim
Distressed Denim

Raw

Selvedge

Distressed

Get to grips with fit

Most denim is designed with a dark, mid, light or black wash.

Tapered

Tapered jeans are baggier around the thighs but taper inwards to create a slim lower leg and skinny ankle. Best for regular/slim builds, they’re more forgiving around the thighs than skinnies and are a great casual shape.

Try: G-star Raw.

Bootcut

A good option for most body shapes, bootcut jeans balance the body well, with a regular fit from the waist to lower calf and a gentle flare at the hem. These fit perfectly over boots or shoes.

Try: Paul Smith Jeans.

Straight

Cut discreetly to be neither loose, nor skinny, this style features a straight silhouette with a regular fit on the thigh, leg, back and hem.

Try: Levi's.

Skinny

A close fit on the thighs, knees and calves with a slim fit down to the ankle. Skinny jeans give a sharp silhouette and can be smartened up with a blazer or formal shoes.

Try: Label Lab.

Loose

An overall baggy fit, these jeans are relaxed, yet stylish. A loose cut is a nice alternative to skinny fits for everyday and suits all body shapes.

Try: Lee.

Slim

This streamlined fit is close to the body, but not ‘skinny’. Not only are slim leg jeans flattering, they are on-trend and ideal if you like a jean with minimal fuss.

Try: Diesel.

 
Tapered Denim
Bootcut Denim
StraightDenim

Tapered

Bootcut

Straight

Skinny Denim
Loose Denim
Slim Denim

Skinny

Loose

Slim

How about ‘rise’?

Almost as important as shape, is the ‘rise’ of your jeans, which means the distance between the crotch and the waist of the jeans.

Low rise

These will generally sit snugly, a few inches below your naval.

Medium rise

A good in-between fit, that’s on-trend and won’t sit too high.

High rise

A good option for creating a streamlined silhouette and particularly good if you wear your shirts and T-shirts loose and un-tucked.

 
Low Fit Denim
Medium Fit Denim
High Fit Denim

Low

Medium

High

MEN'S DENIM BUYING GUIDE

Wash, colour, style - there's more to denim than meets the eye. Whether it's for everyday or for an occassion, you can find your perfect match, whatever your style.

Shop Men’s Denim

Measure up

-

+

Sounds obvious, but think about the purpose of your jeans. You’ll want a smart pair of jeans for work, to look completely different to a pair for Friday night!

Likewise, for summer, opt for cool lightweight cotton vs heavier denim, which is more suitable for keeping out the winter chill.

Get handy with the tape measure …

Or at the very least, make sure you know your waist and inside leg size. It’s also worth remembering that jeans stretch with wear, so don’t be surprised if a neat 32’’ waist feels a lot smaller than your last pair.

Inside leg

All leg lengths given with jeans are based on the inside leg. Remove your shoes and measure from your crotch to the floor.

Waist

Measure around the narrowest part of your waist (your navel), above the hips and below the ribcage. If you’d like a slightly looser fit insert a finger between your waist and the tape measure.

Which wash?

+

-

Most denim is designed with a dark, mid, light or black wash.

Dark

A smarter yet classic look, dark wash jeans are probably the most versatile, as they can be dressed up with a blazer or worn with a casual tee.

Mid

Medium, or classic wash, jeans are traditionally more casual and are best worn with an informal top or sportswear.

Black

If you want to wear your jeans every day, black is the best wash to opt for as it’s slimming, sophisticated and can be worn with anything.

Raw

You might already be familiar with the term ‘raw’ denim, but here’s a little insider information. This is when denim is left unwashed after the indigo dying process. Remember to check if your jeans have been pre-shrunk (sanforized) before wearing. If not, soak them in the bath to remove any excess dye – the hotter the water, the stronger the removal.

Selvedge

Selvedge is the technical term for the narrow and tightly woven edges on each side of the fabric that’s created when using an old shuttle loom. These prevent fraying and unravelling, however the fabric will fade more when washed.

Distressed

If you love retro pieces then this finish will suit your wardrobe. Hand distressing creates an aged look that will give your jeans a vintage feel.

Dark Denim
mid Denim
Black Denim

Dark

Mid

Black

RawDenim
Selvedge Denim
Distressed Denim

Raw

Selvedge

Distressed

Get to grips with fit

+

-

Most denim is designed with a dark, mid, light or black wash.

Tapered

Tapered jeans are baggier around the thighs but taper inwards to create a slim lower leg and skinny ankle. Best for regular/slim builds, they’re more forgiving around the thighs than skinnies and are a great casual shape.

Try: G-star Raw.

Bootcut

A good option for most body shapes, bootcut jeans balance the body well, with a regular fit from the waist to lower calf and a gentle flare at the hem. These fit perfectly over boots or shoes.

Try: Paul Smith Jeans.

Straight

Cut discreetly to be neither loose, nor skinny, this style features a straight silhouette with a regular fit on the thigh, leg, back and hem.

Try: Levi's.

Skinny

A close fit on the thighs, knees and calves with a slim fit down to the ankle. Skinny jeans give a sharp silhouette and can be smartened up with a blazer or formal shoes.

Try: Label Lab.

Loose

An overall baggy fit, these jeans are relaxed, yet stylish. A loose cut is a nice alternative to skinny fits for everyday and suits all body shapes.

Try: Lee.

Slim

This streamlined fit is close to the body, but not ‘skinny’. Not only are slim leg jeans flattering, they are on-trend and ideal if you like a jean with minimal fuss.

Try: Diesel.

Tapered
Bootcut
Straight

Tapered

Bootcut

Straight

Skinny
Loose
Slim

Skinny

Loose

Slim

How about 'rise'?

+

-

Almost as important as shape, is the ‘rise’ of your jeans, which means the distance between the crotch and the waist of the jeans.

Low rise

These will generally sit snugly, a few inches below your naval.

Medium rise

A good in-between fit, that’s on-trend and won’t sit too high.

High rise

A good option for creating a streamlined silhouette and particularly good if you wear your shirts and T-shirts loose and un-tucked.

Low rise
Medium rise
High rise

Low rise

Medium rise

High rise