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Rituals was founded in 2000 and was the first brand in the world to pioneer a combination of luxury Home and Body cosmetics.

The Rituals philosophy is simple: happiness can be found in the smallest of things, transform your everyday routines into meaningful rituals. Founder Raymond Cloosterman had an intuition and followed his instincts to create a concept that grew into an international success story within just ten years. Rituals develops high quality products to enrich body and soul: luxury goods ranging from body and facial care, to organic cotton ware, scented candles, perfumes, gemstone make-up and tea.