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Superdry is a global lifestyle brand designed for attitude, not age and focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. Born after an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder. Quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling are core qualities. Such iconic distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.