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Swarovski is the world’s leading producer of precision-cut crystal for fashion Jewellery. Swarovski crystals have been in the limelight since the very beginning: on cinema screens, concert stages and red carpets. Coco Chanel was inspired by the vibrant crystals and Marilyn Monroe dazzled everyone in a Swarovski crystal-studded dress when she sang her famous rendition of Happy Birthday to John F Kennedy. The brand’s crystal adorns the stage of the Annual Oscar Awards and has celebrated big-screen success in Moulin Rouge, The Black Swan, and The Young Victoria.