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Womens Denim Buying Guide

Denim needs to be dependable and not disposable. Our buying guide will take away your denim distresses and help you find the jeans of your dreams...

Shop Women's Jeans
Visit the Denim Surgery

Get the right fit

Whether you like to flaunt your figure in a skinny, or rock the boyfriend best, the key to dreamy denim is know what style suits you...

Bootcut

The most classic of Jean styles, the humble Bootcut has been adored for decades. Having a resurgence in the 70’s, 90’s and then the early 2000’s, it really is worth investing in a pair, especially because the Straight cut skims the legs, it automatically slims thighs and calves.
Shop Bootcut Jeans

Boyfriend

Wanna be chic and comfortable? The Boyfriend Jean is for you. Worn low on the hips, this style is made to be oversized and you’ll often find them in a light wash with rips for an edgier look. Seek out softer denim, ensuring they drape and hang perfectly!
Shop Boyfriend Jeans

Skinny

The fashionista’s favourite, the Skinny Jean has fast become a wardrobe staple. Whether paired with Boots or Heels, this style can be dressed up or down and comes in a range of colours. Choose a high rise for an ultra flattering fit as it banishes those pesky muffin-tops.
Shop Skinny Jeans

Straight

The ultimate leg lengtheners, the straight style are timeless and a pair will see you through many-a-season. The Straight cut skims the legs which automatically slims thighs and calves. Due to being the same width all the way down, Straight Jeans look great with Heels – hello, elongated legs!
Shop Straight Jeans
 

Bootcut

Boyfriend

Skinny

Straight

New season swatches

Know your denim staples for the new season, hot off the catwalk.

Ripped and Ruckus

A favourite style favoured by designers this season, ripped and ruckus styles are as easy to pull off on the street as they are on the catwalk. The more worn and ripped, the better.

White out

Say hello to summer in virginial white washes. The go-to colourway for every fashionista, if you're going to do anything this season, make white denim your staple.

Patched up

Forget twee styles, the updated patchwork has edge. Whether it's denim patched on different wash denim, or the addition of other materials, the look is all about attitude.

All embellished

Drop the jewellery and let your denim do the talking. Sequins, beads or chains, make sure your denim wardrobe has some heavy duty embelishment involved.
 

Ripped and Ruckus

Whiteout

Patched Up

All Embellished

Your denim wardrobe

Invest in the brands that dominate in denim.

Levis

Probably the most iconic Denim brand, Levi’s epitomise classic American style and ooze effortless cool. Key cut: 501 Boyfrind Jean in Vintage Indigo.
Shop Levis Jeans

Calvin Klein Jeans

Calvin Klein is great for basics, and it’s no different when it comes to Denim. Need Skinnys? Look to Calvin.
Shop Calvin Klein Jeans

Armani Jeans

Contemporary and cool, Armani Jeans Denim is always stylish and high quality – made for the modern woman. Key cut: J07 Slim Fit Flare.
Shop Armani Jeans

7 For All Mankind

Premium and luxe, this brand innovative in both fit, fabric and finish. Our new wardrobe heroes!
Shop 7 For All Mankind
 

WOMEN'S DENIM BUYING GUIDE

Denim needs to be dependable and not disposable. Our buying guide will take away your denim distresses and help you find the jeans of your dreams...

Shop Women's Jeans

Visit the Denim Surgery

Get the right fit

-

+

Whether you like to flaunt your figure in a skinny, or rock the boyfriend best, the key to dreamy denim is know what style suits you...

Bootcut

The most classic of Jean styles, the humble Bootcut has been adored for decades. Having a resurgence in the 70’s, 90’s and then the early 2000’s, it really is worth investing in a pair, especially because the Straight cut skims the legs, it automatically slims thighs and calves.
Shop Bootcut Jeans

Boyfriend

Wanna be chic and comfortable? The Boyfriend Jean is for you. Worn low on the hips, this style is made to be oversized and you’ll often find them in a light wash with rips for an edgier look. Seek out softer denim, ensuring they drape and hang perfectly!
Shop Boyfriend Jeans

Skinny

The fashionista’s favourite, the Skinny Jean has fast become a wardrobe staple. Whether paired with Boots or Heels, this style can be dressed up or down and comes in a range of colours. Choose a high rise for an ultra flattering fit as it banishes those pesky muffin-tops.
Shop Skinny Jeans

Straight

The ultimate leg lengtheners, the straight style are timeless and a pair will see you through many-a-season. The Straight cut skims the legs which automatically slims thighs and calves. Due to being the same width all the way down, Straight Jeans look great with Heels – hello, elongated legs!
Shop Straight Jeans

Bootcut

Boyfriend

Skinny

Straight

New season swatches

+

-

Know your denim staples for the new season, hot off the catwalk.

Ripped and ruckus

A favourite style favoured by designers this season, ripped and ruckus styles are as easy to pull off on the street as they are on the catwalk. The more worn and ripped, the better.

White out

Say hello to summer in virginial white washes. The go-to colourway for every fashionista, if you're going to do anything this season, make white denim your staple.

Patched up

Forget twee styles, the updated patchwork has edge. Whether it's denim patched on different wash denim, or the addition of other materials, the look is all about attitude.

All embellished

Drop the jewellery and let your denim do the talking. Sequins, beads or chains, make sure your denim wardrobe has some heavy duty embelishment involved.

Ripped and ruckus

White out

Patched up

All Embellished

Your denim Wardrobe

+

-

Invest in the brands that dominate in denim.

Levis

Probably the most iconic Denim brand, Levi’s epitomise classic American style and ooze effortless cool. Key cut: 501 Boyfrind Jean in Vintage Indigo.
Shop Levis Jeans

Calvin Klein Jeans

Calvin Klein is great for basics, and it’s no different when it comes to Denim.Need Skinnys? Look to Calvin.
Shop Calvin Klein Jeans

Armani Jeans

Contemporary and cool, Armani Jeans Denim is always stylish and high quality – made for the modern woman. Key cut: J07 Slim Fit Flare.
Shop Armani Jeans

7 For All Mankind

Premium and luxe, this brand innovative in both fit, fabric and finish. Our new wardrobe heroes!
Shop 7 For All Mankind Jeans