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Whatever the season, a trusty pair of jeans plays a key part in our everyday, going out, and everything-in-between wardrobe. Shape, wearablity and quality play a big part in influencing our denim decision – but with so many different styles, it can be a bit of a sartorial headache. Let our Denim Buying Guide help you find the jeans of your dreams.

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What Jeans Shape Suits Me?

The first thing you need to know about jeans is that isn’t a ‘one size fits all’ sort of style. Among the trend-led pieces that come and go with season change, there are a select few styles that should be key players in your wardrobe all year round. Knowing your skinny from your straight is the first lesson to learn of denim 101.

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The Straight

Straights are utterly timeless. Why? You ask. Well, they are the ultimate leg lengtheners as the straight up, straight down cut eludes to your pins being longer while the material skims the leg which automatically slims thighs and calves – winner. This complimented cut will take you from season to season.

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The Bootcut

Possibly the most classic of jean styles, the humble Bootcut has been adored for decades. Prominent through the ages, this come-back-around style had a resurgence in the 70s, 90’s and the early 2000’s – which means it’s due to come back around. Invest in a pair if you want to enhance your silhouette; playing with the leg widths enables them to do this.

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The Skinny

The fashionista’s favourite, the Skinny Jean has fast become a wardrobe staple. From off-duty Kate Moss to festival ready Alexa, the Skinny slays when it comes to taking you from breakfast to brunch to bar. Extremely easy to wear, this style looks at home paired with chunky boots, as it does with a delicate heel. Available in a range of washes it’s no wonder the Skinny is a firm favourite.

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The Boyfriend

Wanna be chic and comfortable? The Boyfriend Jean is most definitely for you. The most easy to wear of all the denim styles, the Boyfriend should be worn low on the hips along with a tighter fitting tee to compliment the baggy cut. When shopping this style, seek out softer denim to ensure the perfect drape and hang – extra points for a light wash and thought-about rips.

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Women’s Jeans Size Guide


You’ve found the pair of jeans you want to settle down with, so make they fit to a tee with this simple fit guide – make sure you’ve got your waist and hip measurements handy!

25 6 24 34 1/2
26 8 25 35 1/2
27 8 26 36 1/2
28 10 27 37 1/2
29 10 28 38 1/2
30 12 29 39 1/2
31 12 30 40 1/2
32 14 31 41 1/2
33 14 32 42 1/2
34 16 33 43 1/2

Dress Your Denim

Your jeans are, by far, the most versatile pieces in your wardrobe. From desk to drinks, date to daytime activity, they can be worn a plethora of times without looking tired and over-worn. Tailor your wardrobe to your denim with mix and match pieces and accessories, our resident stylist Phoebe, shows you how.


This complimenting cut means you don’t have to work your outfit too hard to look killer – let the jeans do the talking. Pair with boxfresh trainers and a bang-on-trend bomber to give that city-cool vibe, perfect for the pub or coffee with friends. Simple accessories, like a delicate choker and J.Lo style earrings, tie the look together. DL1961, Salsa and Maison De Nimes can offer every customer the perfect supreme straight style.





When it comes to evening activities, the trusty Skinny will see you stylish. Sultry and sexy, this style enables you to pair with a baggy, boyfriend tee, or a skintight bodysuit and absolutely slay in both – meaning they’re perfect for all those festive nights out you have planned. Layering pieces together is oh-so-easy with the Skinny. Classic Skinnies are a plenty at House of Fraser, we personally recommend Levis, Maison De Nimes and Paige to fulfil all your skinny desires.





You’ve finished work and now you’ve got a last minute girls dinner plotted into the diary. When you’re sporting a Bootcut, these situations are a breeze – just add a pair of look-at-me heels and unbutton that shirt for an outfit overhaul. A cute beaded clutch adds a bit of glamour while a smoky eye will finish off the look. Hudson, Tommy, Maison De Nimes and 7 For All Mankind have the best bootcut style offers!





The Boyfriend jean screams casual/cool. Cuff the hem, add some old school Converse and a comfy pull over jumper to nail that “I just threw this on” ethos. Because this style is so relaxed, the attention should definitely be in the detail; an embellished belt, patterned jumper and military style jacket compliment the jeans. Levi’s know how to do the boyfriend, and they know how to do it well. Ralph Lauren Denim and Supply mix up their denims with distressing and rips for a real modern style option.



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