Maidenform

Maidenform was founded by seamstress Ida Rosenthal, her husband William Rosenthal and Enid Bissett in 1922, offering luxurious women's lingerie. The renowned collection showcases comfortable and stylish bras, shapewear and underwear with innovative designs. Created for an active lifestyle and enhancing the female figure to get the ultimate hourglass shape. Style your outfit with the perfect support with our selection of plunge, wing, backless bras and more. This season features a selection of everyday staples and nightwear favourites, including pyjama sets, tummy flatter tights, high-waisted briefs and waist nippers.