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    The Ordinary

    The Ordinary

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    Integrity in its most fundamental sense lays at the heart of The Ordinary. The brand’s evolving collection of beauty treatments are positioned to raise honourability around pricing and communication in skincare. With a collection of staple products that use effective clinical technologies, the brand’s chosen formulations have led to its cult status amongst beauty industry insiders and makeup fans alike. Discover facial serums, makeup primers and essentials for everyday coverage here.