The key to unlocking your favourite pair of jeans is here. Find the best fitting jeans with our women's jeans buying guide.

We'll take you through the different types and rises of jeans, caring for your jeans and the easiest way to measure your size. Now you can browse with confidence knowing you will find a flattering addition to your wardrobe.


It's no secret that the style of jeans you go for could change your whole look. From sleek skinnies to baggy boyfriend fits, there is a cut that will fit into any wardrobe.

Women’s straight leg black jeans


If you’re looking to tick all the trend boxes then opt for a pair of women’s straight leg denims. Ideal for creating sleek lines, the straight fit rests firmly on your hips through to your ankles, offering a leg-skimming design that lengthens your body and balances out your figure. If you’re wider at the shoulder than the hip, this style will work for you.

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Women’s Ralph Lauren distressed boyfriend black jeans


The laid-back boyfriend design is relaxed and naturally trendy. It’s usually worn low on the hips and typically suits a light wash denim. If you’re looking to add a bit of volume and shape to your frame the boyfriend cut is just for you. For those wanting a slimming design, go for a more fitted style with a tapered cut and a higher waist to flatter your figure.

Women’s indigo blue bootleg jeans


The bootcut is infamously on trend, with the power to turn heads. It has a snug fit from the waist down to your thighs, highlighting your legs. This style works best when worn with a pair of heels or wedges and, of course, with your favourite pair of boots.

Women’s blue 7 for all Mankind jeans


Skinny jeans have become a fashion favourite. Whether paired with high-heeled boots, a pair of sports luxe trainers or stiletto heels, this style can be dressed up or down. You can find skinnies with both high and low-rise waistlines. Designs in stretch fabric will flatter your legs while staying comfortable all day.

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Women’s Label Lab black high waisted jeggings


Jeggings are great for layering in the colder months. If you’re looking to dress up, simply pair them with a shirt dress, accessories and heels for a formal look. Jeggings offer endless comfort and will soon become your go-to-item for casual weekend attire.

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Women’s Lee high waisted light blue wash jeans

High Rise

High rise jeans rest just below the navel. 'Mom' jeans and other high rise styles will accentuate your curves with their retro chic silhouette.

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Women’s 7 for all mankind dark blue mid-rise skinny jeans

Mid Rise

The mid-rise is considered to be the most universally flattering style, as well as the most comfortable. It sits on the hip bone and is the perfect medium – not too high and not too low. This denim staple is a must for any wardrobe.

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Women’s Diesel black low-rise straight leg jeans

Low Rise

Looking to highlight your petite frame? Low rise jeans will rest just below your hips for a uniquely feminine fashion statement.

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Denim doesn't just mean blue. The wash will determine how dark or light your jeans are, as well as any pattern in the fabric.

Women’s dark wash jeans


The smartest denim tone, dark wash jeans are the most versatile as they can be dressed up with a blazer or paired with a simple tee. Some offices will even let you get away with wearing them to work.

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Women’s mid wash jeans


Medium or classic wash jeans have the traditional deep blue tone. This style is pretty casual and best worn with an informal top or sportswear.

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Women’s light wash jeans


Light wash jeans are a summer staple. Pair with your favourite floaty top for a boho outfit, or smarten up with a dark fitted T-shirt and jacket for contrast.

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Women’s black jeans


Black is a wardrobe essential: it’s slimming, sophisticated and can be worn with anything.

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Women’s raw distressed denim jeans


Raw denim is left unwashed after the indigo dying process. If your jeans have not been pre-shrunk before wearing, soak them in the bath to remove any excess dye – the hotter the water, the stronger the removal.


Distressing creates an aged look that will give your jeans a vintage feel.


Jeans size is written as the waist and leg length. For example, W32/L34 means a 32 inch waist and 34 inch leg.

Women’s illustration size chart

Waist: Wrap the measuring tape around the slimmest part of your natural waist.

Hips: Stand with your feet together and measure around the fullest part of your hips and bottom.

Inside leg / Inseam: Measure from the crotch down to the hem.

3 pairs of blue denim jeans hanging up on washing line

Buying the right jeans is just the beginning. In order to make sure you get the most out of your favourite pair, follow these simple caring instructions.

  • Wash your jeans inside-out to avoid fading.

  • Choosing a cold-water spin cycle will give added protection against shrinking.

  • Washing jeans too often will make the colour fade faster, so only wash when dirty.

  • Avoid tumble drying. Instead, hang jeans upside down to dry away from direct sunlight to prevent shrinking.