HOW TO BEND THE BEAUTY RULES

From what eye colour we can pull off to whether it's acceptable to wear makeup at all, conventional beauty rules are subconsciously drilled into us from an early age. Thankfully, boundaries are being broken down and our only rule is, we make our own. Here are three to forget about immediately...

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Rule #1: Makeup should be worn to enhance your natural features

Yes, makeup does an amazing job of covering imperfections, sculpting our faces and perfecting our pouts, but it can also be a lot of fun. Embrace the graphic liner, colour block with bright eyeshadow and throw on a statement lip if you feel like it. Want to go bold with both your eyes and lips? We salute you. More can be more.


Rule #2: Avoid shiny skin

Where do you draw the line between a dewy glow and a shiny complexion? You don’t have to. Luminosity looks healthy, so even if your complexion is on the oily side, don't feel confined to using every mattifying product out there. Highlighter also lifts your features and looks killer on everyone.


Rule #3: Men can't wear makeup

In the last few years we've seen a growing number of men upping their grooming game by adding makeup to their morning routine. From concealer and bronzer to brow and lip products, anything goes. Remember, some of the best makeup artists in the world are men.

MAXIMALIST MAKEUP

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DEWY SKIN

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MAKEUP FOR MEN

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