GSM (Grams per Square Meter)
GSM is a term used to describe towel weight. As a rule, the higher the GSM of a towel, the heavier weight and the more absorbent your towel will be.
Fabric fibres are made into thread or yarn and then twisted together – the direction of the spin is called a twist. The important thing to remember is: the lower the twist in a yarn, the more plush, soft and highly absorbent the towel will be. However a higher twist will create a tight and stronger weave which will result in a more durable towel.
A ply is a layer of two yarns woven together. When two or three yarns are woven together in production; this results in a thicker feeling pile.
There are different types of technical weaves on the market: Air Rich or Hygro are one of them; they usually refer to an action during spinning where air is pumped into the yarns to create a lofty and plump finish to the pile.
Two or more colours are woven together in production to form a pattern. The main difference between the jacquard and the plain dye is that jacquards are made from two or more coloured yarns on the loom, whereas a plain dye is made from the yarns in their natural form and then dyed later (piece dyed).
Style Tip: Jacquard Towels are an easy way to add some style to your bathroom. Mix and match with plain dye towels to compliment your scheme.