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GUCCI THE ALCHEMIST’S GARDEN Gucci The Alchemist’s Garden reimagines the four stages of ancient alchemy. The Vaporum stage: Gucci Where My Heart Beats Eau de Parfum.

WHERE MY HEART BEATS EAU DE PARFUM The enchantment of a musky White Peony bouquet.

FLORAL. POWDERY. LUMINOUS

FRAGRANCE FAMILY: FLORAL POWDERY The enchantment of a peony bouquet. White Peony’s airy trail evokes florality with a greener, fresher quality. A powdery Violet Leaves accord vibrates with a watery edge when pierced by the peppery spiciness of Pink Pepper, captured through a superior supercritical fluid extraction method that faithfully maintains the true character of the raw material. Crystalline, radiance and volume is driven by a Musk curated from highly diffusive molecules.

THE BOTTLE Encased in a white bottle to reflect the luminous, powdery bouquet within. The bottle features the symbol of a butterfly to express the scent’s simultaneous levity and power.

OLFACTIVE ALCHEMIST Master perfumer Alberto Morillas uses a specific technique to capture the scent of the Peony, as well as a powdery accord of Violet Leaves, Musk, and a supercritical fluid extraction of Pink Pepper. Together, they recreate a bouquet of peonies, full of blousy, delicate petals.