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Since 1976 Benefit Cosmetics Benefit has been committed to creating beauty solutions for women and ensuring they feel beautiful. Benefit Cosmetics began when identical twins Jean and Jane Ford opened a small beauty boutique in San Francisco taking a new approach to beauty with innovative formulas and playful packaging. Shop the bestselling products including the Benefit Hoola bronzer, Benefit porefessional primer and brow range adorned by fans for their precision and long-lasting capabilities. Discover your new beauty favourites with our selection of Benefit makeup and skincare including hydrating cleansers, moisturisers, full-coverage foundations and concealers.
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