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Iconic London Makeup

Enhance and define your features with our Iconic London makeup collection. We have versatile pigment sticks in rich hues like chestnut and honey that can be used both as smooth foundation layers or to contour and highlight your complexion. Each formula in this British brand’s selection is ethically made and cruelty free, while its velvety brushes and silky false lashes are all vegan-friendly. If you’re creating a sultry evening look, use a palette of smokey shades from our Iconic London eye makeup range before applying a dark pair of showstopping lashes.
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