Discover the uplifting world of Fresh perfumes. Founded in Boston in 1991, the label began with natural beauty remedies and evolved into a celebrated name in fragrance, blending ingredients into bottles of sensory delight. Immerse yourself in their collection of Fresh fragrances, infused with crisp notes like sugar lemon, delicate rose, and juicy lychee, each composition crafted to feel effortlessly clean, light, and radiant. Whether you're seeking a subtle everyday spritz or a signature scent that lingers gracefully, these fragrances offer an elegant balance of sweetness and freshness. From the cult-favourite Sugar Lemon to the airy Rose Morning, Fresh perfumes are ideal for those who adore modern, uncomplicated elegance. Explore our selection to find a Fresh fragrance that suits your mood.