100 Percent

Discover performance gear from 100 Percent, a brand born in 1982 and rooted in action-sport heritage. Known for precision engineering and speed-driven design, the range spans goggles, masks, and accessories built to support visibility and comfort in fast-paced environments. Whether you are riding trails, racing, or training outdoors, each piece is shaped to enhance clarity and confidence. With silhouettes designed for long sessions, the durability found across 100 Percent gear helps maintain focus wherever the day takes you. Lenses and frames are crafted with attention to detail, delivering stability that stands up to changing conditions throughout every ride. If you’re looking to build a reliable kit centred around high-impact sports, explore accessories that bring practicality and performance together. Finish your setup with designs created for athletes who expect more from 100 Percent.
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House of Fraser Limited (FRN: 736424), trading as ‘Frasers’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. Missed payments may affect your credit score. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution.