Armani beauty unveils PRISMA FLASH, the next-generation lip balm that delivers a flash of light, colour, and care in one swipe. PRISMA FLASH brings a new dimension of glossy shine and colour impact, encapsulated in a luxurious couture-inspired case. It all starts with a flash of light on your lips, powered by the new prisma-light technology. The Formula’s flash-activated mirror-pearls instantly catch and amplify shining lights. Crafted from borosilicate—the essence of mirrors—these pearls capture, refract, and enhance light, creating an instant and intense shine. Then comes the colour: in a single swipe, PRISMA FLASH has a vibrant colour. For the first time, smart pigments deliver high-colour impact with high transparency and luminosity. This allows light to diffuse beautifully, fusing with your lips to reveal a custom finish. Available in 9 light-infused shades, including one pH reactive, the formula is infused with 63% skincare ingredients to provide up to 24 hours of deep hydration*. Enriched with blueberry oil and 12% squalane, it leaves lips protected, hydrated, and comfortable, while an inviting scent of rich floral osmanthus and delectable vanilla conjures a Mediterranean summer. PRISMA FLASH is presented in a couture-inspired case. Crafted from silver aluminum with refined champagne gold accents, it has a luxurious couture feel in your hand. The case is designed with Armani beauty's signature double ellipse and a slanted cap, while the Giorgio Armani monogram in champagne gold embellishes the top.

• Instrumental test, 24 subjects