For guests with fine hair, suggest the following when applying or recommending Smooth Infusion™ Anti-Frizz Shampoo:

• “Smooth Infusion™ Anti-Frizz Shampoo is free from sulfate cleansers and infused with a botanical smoothing oil blend* therefore you might not get the lather or bubbles you often see when shampooing your hair.”
• “Shampoos with non-sulfate-based cleansers typically have a dense, creamy lather rather than open, airy bubbles.”
• “Adjust the amount of shampoo you apply. A little goes a long way. Try adding more water instead of more product.”
• “For optimal results, rinse thoroughly.”

For guests looking for another shampoo option other than Smooth Infusion™ Anti-Frizz Shampoo:

• Determine the guest’s secondary concern (assuming that smoothing is their primary concern and reason for using Smooth Infusion™). Then make the appropriate recommendation: o For guests seeking hydration, recommend Nutriplenish™ Shampoo Light Moisture. Emphasize the lightweight formula that cleanses and replenishes with nutrient-powered hydration. o For guests seeking damage repair, recommend Botanical Repair™ Strengthening Shampoo. Emphasize that it gently cleanses and helps strengthen and repair the hair.

*to keep it simple, have deleted - containing certified organic tamanu oil and Kalahari melon seed oil

**See Aveda’s Get Sulfate Smart education sheet.