Bella Freud

Bella Freud's eponymous brand, launched in 1990, has become synonymous with quirky, slogan-emblazoned knitwear that blends playful charm with chic sophistication. Each Bella Freud sweater and sweatshirt reflects the designer’s inspiration from pop culture and literature, creating a distinctive style that is effortlessly cool. The iconic "1970" jumper has become a staple, thanks to its bold logo and timeless appeal. Bella Freud’s pieces come in classic colourways—think blacks, greys, and navy—enhanced with striking logo detailing. These statement pieces are easy to style, whether paired with relaxed denim for a casual look or layered over tailored trousers for a more polished ensemble. With their quirky slogans and refined craftsmanship, Bella Freud’s designs inject a dose of playful sophistication into any outfit.