Evoking the soft shine and noble refinement of amethyst, the signature of Omnia Amethyste is an incredibly nuanced bouquet embodying the myriad scents of Iris gardens dappled with morning dew. A flower of great luxury and originality, the iris' velvety petals capture the multiple textures of light and reflect them with intense and enchanting shades. The talent of Master Perfumer Alberto Morillas makes the iridescent petals of the Iris flower twinkle in the first rays of the Italian sun, as if to awaken a fresh dewy garden. The creative Iris accord interweaves its powdery elegance and woody beauty with the intense floralcy of a precious Rose absolute, while the sweetness of the Heliotrope accord makes the Iris notes vibrate between light and shadow in a sensual solar woods accord.

The commitment to making the Bvlgari Omnia packaging last longer comes to life through the collection’s innovative refill system. The Maison selected a refill technology that aligns with the modern client’s expectations—fast, intuitive, and effortless to use. Ingeniously built into the neck of the refill, an air-free system ensures a smooth, controlled flow and guarantees zero spillage once the refill is unscrewed from the flacon—delivering a clean and precise refill each time, which stops automatically once the refillable flacon is full. The Omnia Amethyste Eau de Toilette refill is available in a dedicated 200ml format and is compatible with the 30ml, 50ml, and 100ml refillable flacons.

The impact of this new format, developed with eco-design principles in mind, is both significant and measurable. By opting for a 200ml refill crafted from 40% recycled glass—used in combination with an existing 100ml bottle—instead of purchasing three separate 100ml flacons, clients can reduce their carbon emissions by at least 27%. In addition, a substantial material reduction is achieved: 67% in metal, 62% in plastic, 7% in glass, and 37% in cardboard*.