Founded in 2013 by husband-and-wife team Jerry Lawson and Shelley Lawson, Frog emerged from a simple but powerful idea: children deserve properly designed bikes, not just smaller adult versions. Based in the UK, their ethos puts the child at the very heart of the design—meaning every frame, wheel-size and component is engineered for their anatomy, growth and joy. When you browse Frog bikes, you’re tapping into a brand committed to helping young riders find their freedom on pedals and trails. Whether it’s a first balance bike or a lightweight pedal bike ready for bigger adventures, Frog’s commitment to performance, safety and lightweight design shines through. From backyard cruising to off-road escapades, Frog bicycles turns every ride into a milestone.