GU

Fuel every mile, rep and kilometre with GU energy products, the sports nutrition brand founded in Berkeley, California in 1993 by biophysicist Dr Bill Vaughan, who set out to help endurance athletes perform at their very best. Developed for runners, cyclists, triathletes and everyone in between, the range is built around the science of what your body actually needs when it's working hard. Whether you're heading out for a long training run or pushing through the final stretch of a race, GU energy gels, chews and drink mixes are designed to keep you going when it matters most. If you're building a nutrition strategy that works as hard as you do, GU gels are the natural starting point trusted by athletes at every level. Find your flavour, plan your fuelling and perform at your best with GU sports energy gel in your kit.