Name It

Founded in Denmark in 1987 as part of the Bestseller group, Name It has spent nearly four decades creating children's clothing that strikes the perfect balance between practicality, durability, and genuine style. Designed with active, curious kids in mind, Name It clothing is built to keep up with the demands of childhood, from playground adventures and after-school activities to family days out and everything in between. Each piece is crafted from quality materials that wash well, wear well, and hold their shape through the kind of sustained use that only children can put clothes through. With a range that covers newborns all the way through to teenagers, Name It apparel takes the stress out of dressing kids at every stage, offering age-appropriate styles that children actually want to wear and parents can feel confident buying. From cosy knitwear and hardy outerwear to everyday basics and occasion pieces, Name It has every corner of the children's wardrobe covered with ease. Shop the full collection from Name It and dress your little ones for whatever the day has in store.