Start every day with a radiant glow. Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 25 renews your skin’s inner vibrancy, and keeps it perfectly protected from damaging aggressors. Harnessing ReNeura Technology™ to reawaken skin’s sensors (which naturally decline over time), it makes your pores optimally responsive to the cream’s other anti-ageing benefits.

After using Benefiance Wrinkle Smoothing Day Cream SPF 25: 90% said it makes fine lines less visible*. 94% said it makes skin soft and supple. 87% said it improves skin’s loss of resilience.

Apply in the morning to visibly smooth out wrinkles, plump up lines and deeply hydrate your skin. It protects and perfects in a single step for your silkiest, supplest skin.

Product benefits: Reduces the appearance of fine lines and wrinkles. Skin becomes more responsive to anti-ageing benefits. Deeply hydrates and nourishes dry, dehydrated skin. Protects your skin from damaging aggressors with SPF 25.

Skin concerns: For all skin types. Fine lines and wrinkles. Loss of firmness. Dryness and dehydration.

Key ingredients: ReNeura Technology™ – Helps to reawaken skin's sensory receptors (which decline over time) to make skin optimally responsive to the age-defying benefits of skincare. Botanical Extracts – Featuring a blend of Mukurossi, Chlorella, Gambir and Turmeric Extracts to help prevent the appearance of wrinkles. KOMBU-Bounce Complex – Formulated with green, brown, and red algae to address the causes of wrinkle formation and serve as a natural wrinkle inner-filler.

How to use: Use Benefiance Wrinkle Smoothing Day Cream SPF 25 every morning after cleansing and balancing skin. Take the cream onto your fingertips and apply it to cheeks, forehead, nose and chin, then smooth outward from the centre of your face.

Use it with: Shiseido Benefiance Wrinkle Smoothing Eye Cream – Care for the delicate eye area and smooth away lines and wrinkles with this cosseting eye cream. Shiseido Benefiance Overnight Wrinkle Resisting Cream – In the evening, apply this ‘beauty sleep in a jar’ for deep nourishing care.

• Consumer test on 102 women after 2 weeks of use. Consumer test on 102 women after 4 weeks of use.

,Use every morning after cleansing and balancing skin. ,Apply liberally. Reducing the quantity of application will lower the level of sunscreen protection significantly. ,Take cream onto the fingertips and apply it to the cheeks, forehead, nose and chin. ,Smooth the cream gently over the face, starting in the larger areas such as the cheeks and forehead. Move from the center of the face outward, following the diagram below.

INGREDIENTS:WATER(AQUA/EAU),ETHYLHEXYL METHOXYCINNAMATE,GLYCERIN,DIPROPYLENE GLYCOL,CAPRYLIC/CAPRIC TRIGLYCERIDE,BEHENYL ALCOHOL,DIMETHICONE,BUTYLENE GLYCOL,ALCOHOL,OCTOCRYLENE,SILICA,POLYBUTYLENE GLYCOL/PPG-9/1 COPOLYMER,MYRISTYL MYRISTATE,BIS-ETHYLHEXYLOXYPHENOL METHOXYPHENYL TRIAZINE,ISOHEXADECANE,PHENYLBENZIMIDAZOLE SULFONIC ACID,SORBITOL,BEHENETH-20,STEARYL ALCOHOL,PHYTOSTERYL MACADAMIATE,TRIETHANOLAMINE,PHENOXYETHANOL,BEHENETH-30,XANTHAN GUM,FRAGRANCE (PARFUM),TRISODIUM EDTA,CELLULOSE GUM,TOCOPHERYL ACETATE,ERYTHRITOL,PEG/PPG-14/7 DIMETHYL ETHER,PEG/PPG-17/4 DIMETHYL ETHER,HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER,SODIUM CITRATE,BHT,TOCOPHEROL,SODIUM METAPHOSPHATE,CAFFEINE,CITRIC ACID,LINALOOL,LIMONENE,SODIUM METABISULFITE,IRON OXIDES (CI 77492),PPG-3 DIPIVALATE,CITRONELLOL,SAPINDUS MUKOROSSI PEEL EXTRACT,GERANIOL,ALPHA-ISOMETHYL IONONE,ANGELICA KEISKEI LEAF/STEM EXTRACT,CAMELLIA SINENSIS LEAF EXTRACT,IRON OXIDES (CI 77491),CITRUS JUNOS SEED EXTRACT,ZIZIPHUS JUJUBA FRUIT EXTRACT,EUCHEUMA SERRA/GRATELOUPIA SPARSA/SACCHARINA ANGUSTATA/ULVA LINZA/UNDARIA PINNATIFIDA EXTRACT,CURCUMA LONGA (TURMERIC) RHIZOME EXTRACT,POLYQUATERNIUM-51,SACCHARINA ANGUSTATA/UNDARIA PINNATIFIDA EXTRACT,CHLORELLA VULGARIS EXTRACT,