Mom (Jean) and Me

Our Winners!

Celebrate her style
this mother's day.

We found some incredible mother-daughter duos from our Mom (Jean) and Me competition and sat down with our winners ahead of Mother’s Day to capture their collective style in our range of Mom jeans, and talk about what their relationship really means to them.

Let’s face it, everyone looks great in a good pair of jeans. No matter your age, size or shape, denim provides a timeless style that’s versatile and effortless. So, to celebrate Mother’s Day, we wanted to shine a spotlight on the women who make these jeans look great every single day, using mother and daughter duos from across the UK to show them off.

From influencing each other’s fashion to impacting each other’s lives, these duos represent the amazing things about this unique relationship - and we’re here to celebrate it.

& Louise

@kayedinsleyx @ldinsley

A mother and daughter duo from Scotland, Kaye and Louise ooze style every single day. For Kaye, being expressive with her style runs in her genes (or should we say jeans), with Louise encouraging her from an early age to explore her style and feel the freedom to express herself through fashion. The two have the ultimate mother-daughter bond, both working together and spending their days off together.

What has Kaye taken from her relationship with her mum? “My mum has always let me dress myself from a very young age, which is probably a mistake at times, but it means i can express myself”.

& Yvette

@mayaegbo @yvet_e

Icons of casual fashion, Maya and Yvette like to style their mom jeans effortlessly, with a classic t-shirt and trainers - and East London is their catwalk. The influence goes both ways in this close mother-daughter relationship, with Maya taking inspiration from her mum’s classic style and entering her wardrobe, and Yvette being encouraged by her daughter to try more outgoing, street style.

What do the duo love most about mom jeans? “I wear mom jeans because they’re flexible and you don’t feel restricted when wearing them plus they’re super versatile to style”.

& Evey

Hailing from North London, Lily and Evey make mom jeans look good. This mother-daughter duo is the definition of opposites attract, with Evey opting for a more formal style and Lily following casual streetwear fashion. It works well, though. Evey takes inspiration from her daughter’s relaxed style, learning how to create casual everyday looks - mom jeans being the star player in this.

What does Lily appreciate about her mum? “My relationship with my mum is very fun, we’re there for each other and we love doing exciting things together. She’s just a really strong woman”.

Shop our
Mom Jeans

Style a relaxed and stylish look into your wardrobe with our new season range of women’s mom jeans. Our durable, comfortable and on-trend mom jeans collection offers a selection of black, white and blue colours.

Shop Mom Jeans