Introducing Bitzee Magicals, fantastical digital friends you can really touch and feel.

Just like Bitzee digital pets, Bitzee Magicals respond to swipes, tilts, shakes and touch with sounds and silly reactions. Each Magicals character starts a baby and needs your love and care to grow. The more you play, the more Magicals you’ll unlock. Feed them and play, rock them to sleep, clean up after them and give them love. Watch them grow from baby, to adult, to Super Bitzee.

When a rare or legendary Bitzee friend becomes a Super Bitzee, it splits between 1 of 2 possible Splitzee characters. Play unique games with your fully evolved Magicals and collect gems to add to your Treasure Chest to attract new characters. Plus, there’s more ways to play: use the Magic Wand to cast spells and experience a fun transformation and earn new Potions as you play games to change your friend’s colours.

Collect all 20 Bitzee Magicals and take your collection anywhere.

DIGITAL FRIENDS YOU CAN TOUCH: There are 20 new Bitzee Magicals to collect. They react to your swipes, tilts and touch with sounds and silly interactions. Includes 3 AA batteries.

20 BITZEE CHARACTERS IN 1 POD: Crack gems to attract magical characters. Discover Nessie, Kittycorn, Phoenix, Yeti and more, plus Super Bitzee unicorns, dragons, kitsunes and jackalopes that split into 1 of 2 Splitzee.

NURTURE & PLAY: Like Bitzee digital pets, Magicals need your love and care. Pet, play, feed, rock them to sleep and give them love to grow from baby, to adult, to Super Bitzee.

ENCHANTING NEW WAYS TO PLAY: Earn new Potions as you play Super Bitzee kids games and change your character’s colours; swipe through gems in the Treasure Chest; cast spells with the new Magic Wand and transform your Bitzee.

MUST-HAVE GIFTS FOR 5-YEAR-OLD GIRLS AND BOYS: Experience electronic pets collectibles like never before. Bitzee interactive toys for ages 5–7 and up are a screen-free alternative to a handheld game console or video games.

Includes 3 AA batteries.