Fresh

Experience beauty with Fresh, the cult skincare brand loved for its sensorial formulas and timeless rituals. Founded in Boston in 1991, the label blends raw ingredients with modern innovation to deliver products that feel as luxurious as they are effective. From cleansing rituals to nourishing masks, each product is crafted to restore balance and reveal your most radiant glow. Discover the iconic Fresh Rose Toner, infused with real rose petals and soothing botanicals to hydrate, refine, and refresh the complexion. Whether you’re targeting hydration, luminosity, or skin renewal, Fresh’s skin expertise lies in creating textures and scents that transform the everyday routine into a moment of indulgence. Pure, potent, and indulgently aromatic, Fresh skincare is where skincare meets self-care, turning every step into a sensory escape for the modern minimalist.