Founded in 2014 by Jodhi Meares, The Upside has become synonymous with activewear that seamlessly blends high-performance functionality with fashion-forward design. The brand’s aesthetic is rooted in the fast-paced nature of the fashion and fitness industries, offering bold, vibrant pieces that take you effortlessly from a high-intensity workout to a laid-back street style. With eye-catching prints, sculpting fits, and premium fabrics, The Upside clothing redefines modern athleticism with a touch of sophistication. From sleek leggings to supportive sports bras, each piece is crafted to keep up with your active lifestyle without sacrificing style. Whether you’re hitting the gym or grabbing coffee post-workout, these pieces will elevate your look. Pair a signature The Upside sports bra with your favorite high-waisted leggings for a chic yet functional outfit that’s ready for anything. The Upside is the ultimate choice for those who demand both comfort and flair.