Seasonal shopping
to fill your stockings

"Being a great gifter starts with being a good observer - but it’s important to understand what aspects of a person you need to know ahead of choosing the right gift. I always think it’s important to start with personality and character traits. For example, are they reserved, or more creative and daring? These sorts of traits are usually linked to their lifestyle and values, which can help you to determine a suitable - and well-received - gift.

"In terms of lifestyle, ask yourself questions such as do they enjoy the outdoors or are they much more of a home bird? Noticing where they feel most at home and how they choose to spend their time will give you a better chance to think about relevant presents and specific brands. As an example, if the recipient enjoys being outdoors, perhaps on hikes or dog walks, a warm and weather-proof North Face puffer jacket could make for the perfect present. However, if they’re more likely to spend their free time snuggled up inside this winter, why not treat them to a pair of luxurious pyjamas or men's slippers?”

“I find this approach is much more successful than opting for items they’ve never expressed an interest in. With these more classic items, you can always look for ways to add personalisation for an added touch of sentimental value. For example, getting a name printed on a perfume bottle can be a sweet touch, as well as embroidering clothing items.”

"As confirmed by the survey, Brits enjoy receiving items often deemed as 'safe' and predictable such as fragrance, clothing and gift cards. Whilst it can be easy to feel pressure to think of unusual and unexpected items at Christmas, it’s often a good idea to bring things back to basics. Restocking a previously-loved men's aftershave or replacing a well-worn pair of Converse can feel like a real treat, whilst also making the recipient feel both understood and appreciated.”

“I find this approach is much more successful than opting for items they’ve never expressed an interest in. With these more classic items, you can always look for ways to add personalisation for an added touch of sentimental value. For example, getting a name printed on a perfume bottle can be a sweet touch, as well as embroidering clothing items.”

"As for specific present guidance for fathers and boyfriends - as the most tricky to buy for - clothing is typically a fool-proof choice. Consider items they usually wear a lot, whether that be a practical winter coat such as Barbour jackets, or some simple wardrobe staples such as button-up shirts or t-shirts. When buying clothes for others, keep it simple and stick to items that can be easily layered unless you are particularly confident you know their style well. Accessories work nicely too for this type of recipient, such as watches and understated jewellery - both are a sign of celebrating love and happiness."